Word on the Street: New Muppet Promotes Female Empowerment
It’s not easy being a girl – especially in Afghanistan. Due to deeply entrenched cultural and religious beliefs, Afghan females are widely viewed as subordinate to their male peers. As a result, 85% of females receive no formal education. Moreover, only 12 – 24% of females are literate – one of the lowest rates in the world.
But “sunny days” may be on their way to the central Asian country. Afghanistan’s version of Sesame Street (Baghch-e-Simsin) is debuting its first Afghan character: a 6 year old girl!
Zari (meaning “shimmering” in Pashto and Dari) is a curious, lively, and confident girl with purple skin and a mop of colorful hair. She wears causal and traditional clothes, as well as a headscarf where appropriate. With characters like Elmo and Big Bird, Zari will appear in all 26 episodes, doing segments on health, exercise, and well-being. She will also interview a doctor and other professionals to determine “what she would need to do to become one herself”.
Zari’s role is not just to teach children who may lack access to other educational content. As a girl, she is also there to promote female empowerment and serve as a role model. In the words of Sherri Westin, Vice President of Sesame Workshop, “She is modeling for young girls that it is wonderful to go to school and that it’s ok to dream about having a career”. Program Manager Clemence Quint adds “we thought it was really important to emphasize the fact that a little girl could do as much as everybody else”.
Zari also has the potential to influence the attitudes of Afghan males in a non-threatening way. Research suggests that depictions of confident, educated girls “help shaped boys’ opinions as well”. According to Westin, the first 4 seasons of Baghch-e-Simsin have already “begun to open the minds of Afghan fathers about the value of educating their daughters”.
Of course, Zari’s success in redefining gender norms will depend greatly on viewership. Currently, Baghch-e-Simsin is the most watched program among young children in Afghanistan. Approximately 81% of children aged 3 to 7 have seen the show. However, TVs are less common in rural areas, where Zari is perhaps needed most.
Still, we have great hope for little Zari (as well as Chamki in India and Kami in South Africa). Maybe one street can change an entire nation!
Want to support female education and empowerment? Please give to Sesame Workshop, Plan International, or our partners, WorldTeach, DIVAS/Florida Girls Mentoring Program, and Girls Incorporated of New Hampshire.