Super Bowl XLIX. More than just the National Football League’s championship
There was much more at stake during Super Bowl XLIX than just the National Football League’s championship. While the New England Patriots are the biggest winner, NBC, Katy Perry, and Budweiser also could make the claim that they are going to Disney World.
A post-Super Bowl survey shows that 76.2% of the 1,000 adults polled watched the game in its entirety, which is a massive win for the network that carried the game, NBC. A minuscule 4.7% of the same people said they only watched halftime, with 19.1% saying they watched just a portion of the game.
Those people that skipped most of the game missed out on a serious nail biter. 54.2% are calling the Patriots vs. Seahawks their favorite closely matched Super Bowl of all time. Only Super Bowl XLII, featuring this year’s champion Patriots against the New York Giants and the now infamous David Tyree catch, came close, bringing in 21.5% of the vote.
According to Facebook, Super Bowl XLIX was the most talked about Super Bowl on the massive social network ever. 65 million people posted 265 million posts related to the NFL’s showcase game, which is up from 50 million last year. Those surveyed were very close at guessing the Facebook activity, as 32.1% believed it hit 55 million people. The 23.3% that picked 65 million are very in tune with the news and nailed that figure right on the head.
While there were several complaints and much mockery over the many depressing commercials aired during the game, there were still plenty of enjoyable ads. The Budweiser-Best Buds ran away with the choice as most inspirational, grabbing 51.7%. This total doubled up some other favorites mentioned, such as the saynomore.com or Always #LikeAGirl commercials.
It was a two way race regarding the funniest commercial. The Snickers-Brady Bunch commercial, featuring Danny Trejo and Steve Buscemi, snagged 49.8% and Liam Neeson’s ad for Clash of Clans came in at 31.5%.
Lindsay Lohan’s car crash Esurance ad was also in the mix, proving that most people enjoy it when celebrities engage in self parody.
When given the choice of John Legend’s “America the Beautiful”and Idina Menzel’s “National Anthem”, Legend came out way ahead. 58.5% liked Legend’s performance more than Menzel’s, prompting many people to wonder why the NFL didn’t employ Legend to sing both songs.
While Katy Perry’s halftime performance may have had many viewers reaching for the color and/or tint dial on the television sets, 50.5% of viewers liked her the most of the three performers. Lenny Kravitz and Missy Elliott came in at virtually a tie, with respectively 25.3% and 24.2%.
Lastly, Twitter was also a big player during Super Bowl XLIX. Twitter claims there were 28.4 million Tweets from all over Earth related to the game and/or halftime show. When given the choice of four figures ranging from eight to 38 million, 34.5% correctly estimated the Twitter usage. 35.8% of those asked weren’t far off by guessing 38 million.
This study was conducted by Op4G’s online research panel from 1,000 adults and balanced according to gender, age, and region.