Meeting with the Ovarian Cancer National Alliance
We had a great meeting with Amanda Davis, Director of Marketing and Communications at the Ovarian Cancer National Alliance. We had stopped by to check in on how their Op4G partnership has been since joining this past November.
In an effort to always learn from our non-profit partners, we asked how her team went about the decision making process in deciding if the Op4G model would be a good fit.
What interested Amanda in the Op4G model, outside of the initial work to set up an account and decide which marketing efforts they would employ to promote the partnership, was the with minimal ongoing effort required for the long term support of the partnership.
The Alliance provided a great start for their program through a partnership banner on their home page, along with emails to supporters and posts on Facebook and Twitter.
Their outreach included both donors and supporters. Their board members were the first to sign up. Feedback from supporters has mostly been postitive.
Amanda is keenly interested in the development and enhanced functionality of our platform, allowing donors and members to personalize which survey attributes they wish to consider being invited to.
The Alliance is happy with the direction the partnership is going and looks forward to better integrating the partnership efforts into their ongoing communications program.
Amanda will be following up with us next month to utilize the new blogging feature we are offering our partners to better promote their upcoming events and to share their success stories.
Currently, the Op4G site receives on average 70,000 visits per month. Our goal of converting to a blog is to better promote our non-profit partners and provide opportunities for gaining more insight and support of the critical work they do for the constituents they serve.